Demand Generation

Targeted Marketing Programs

Demand gen supports the entire marketing and sales cycle, from initial prospect interest and lead generation to lead nurturing and sales enablement to first sale and cross-sell. Demand generation is in fact key to providing the full-funnel education needed to ensure loyal, profitable customer relationships.

For B2B marketers new to the concept of demand generation, it often represents a shift in thinking from generating leads to generating pipeline opportunities and revenue.

Demand generation is the broad activity of creating an increasing want for a product or service, content marketing is typically used in a much wider range of ways for demand gen than for lead gen.

 

While the specific marketing tactics used within a demand generation strategy can vary between organizations, they may include:

  • Inbound and website marketing
  • Content marketing
  • Content syndication
  • Event marketing
  • Social media marketing
  • Paid advertising
  • Lead nurturing via marketing automation
  • Lead scoring
  • Program measurement and optimization
  • Sales/marketing alignment activities, such as sales enablement

Client Testimonials

Cloudwirx

I just wanted to share a quick note and let you know that SDT Core has done a really great job in helping Cloudwirx kick-off our lead generation project. I’m glad I decided to work with the SDT Core team. The whole process was easy and the SDT Core really hit the ground running. I really appreciate all the work the SDT Core team has done in supporting the Cloudwirx organization.

Brian Fagan, Chief Sales Officer

5.0
2019-05-27T09:25:27+00:00

Brian Fagan, Chief Sales Officer

I just wanted to share a quick note and let you know that SDT Core has done a really great job in helping Cloudwirx kick-off our lead generation project. I’m glad I decided to work with the SDT Core team. The whole process was easy and the SDT Core really hit the ground running. I really appreciate all the work the SDT Core team has done in supporting the Cloudwirx organization.

True Interaction

I am so impressed by the support and service provided by SDT Core Team  that I felt compelled to go on record with my praise. These people truly deserve it. What the team did should be held up as an example for others to try to emulate.

Joe Sticca, Chief Operating Officer

5.0
2019-05-27T09:26:06+00:00

Joe Sticca, Chief Operating Officer

I am so impressed by the support and service provided by SDT Core Team  that I felt compelled to go on record with my praise. These people truly deserve it. What the team did should be held up as an example for others to try to emulate.
5
2

Book your first appointment now with our sales rep to discuss how our process can fill in your sales and marketing gaps. Call us now or leave us a message and we'll get in touch right away.